Research on Employee Training Model Transformation in the Publishing Industry amid Digital Transformation
Innovative Organizational Design
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Keywords

digital transformation; employee training; publishing industry; training model transformation; digital competency

Abstract

The research paper seeks to investigate the problem of transformation in training models among employees within the publishing industry during the digital transformation era. Following the mixed methodology research strategy, the study was conducted among 328 employees from 12 various publishing companies to explore the dynamics and effectiveness in applying the transformation process within training models. The results show that 78.3% of employees within the publishing industry are facing severe digital know-how gaps that require an entire transformation within current training models. Systematic processes result in 73.2% successes rather than 41.6% within ad-hoc processes; there are 67% improvements within employees’ digital know-how within firms. Based on these findings within the study, there is development within the theoretical background to integrate organizational learning principles with firm-wide digital requirements to conclude that there are various training needs among employees that entail digital rights management within multiple platforms.

https://doi.org/10.63808/iod.v2i1.266
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