Vol. 2 No. 1 (2026): Sustainable Marketing Practices

Sustainable Marketing Practices (SMP) is a peer-reviewed, open-access journal that adopts a double-blind review process, dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation.

ISSN: 3080-7220; E-ISSN: 3080-7239

DOI: https://doi.org/10.63808/smp.v2i1

Published: 2026-03-31

The Influence Mechanism of Regional Brand Perception on Consumer Purchase Intention from the Perspective of Brand Equity

Wenzheng Zhu, Shairil Izwan Taasim, Jiameng Mi

1-10
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DOI: https://doi.org/10.63808/smp.v2i1.259
A Study of Factors Influencing User Experience and Customer Satisfaction on Chinese B2C E-commerce Platforms from the Perspective of Students at Guangzhou Vocational College

Guancong Yuan, Syaharizah Abd Aziz

1-12
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DOI: https://doi.org/10.63808/smp.v2i1.297

Vol. 2 No. 1 (2026): Sustainable Marketing Practices

Articles

The Influence Mechanism of Regional Brand Perception on Consumer Purchase Intention from the Perspective of Brand Equity

A Study of Factors Influencing User Experience and Customer Satisfaction on Chinese B2C E-commerce Platforms from the Perspective of Students at Guangzhou Vocational College