Vol. 2 No. 1 (2026): Sustainable Marketing Practices

Sustainable Marketing Practices

DOI: https://doi.org/10.63808/smp.v2i1

Published: 2026-01-01

A Study of Factors Influencing User Experience and Customer Satisfaction on Chinese B2C E-commerce Platforms from the Perspective of Students at Guangzhou Vocational College

Guancong Yuan, Syaharizah Abd Aziz

1-12
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DOI: https://doi.org/10.63808/smp.v2i1.297
The Influence Mechanism of Regional Brand Perception on Consumer Purchase Intention from the Perspective of Brand Equity

Wenzheng Zhu, Shairil Izwan Taasim, Jiameng Mi

1-10
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DOI: https://doi.org/10.63808/smp.v2i1.259