Vol. 2 No. 1 (2026)

Published January 1, 2026

https://doi.org/10.63808/smp.v2i1

Sustainable Marketing Practices

Sustainable Marketing Practices

Articles

Guancong Yuan, Syaharizah Abd Aziz

1-12

A Study of Factors Influencing User Experience and Customer Satisfaction on Chinese B2C E-commerce Platforms from the Perspective of Students at Guangzhou Vocational College

https://doi.org/10.63808/smp.v2i1.297

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DOI: https://doi.org/10.63808/smp.v2i1.297

Wenzheng Zhu, Shairil Izwan Taasim, Jiameng Mi

1-10

The Influence Mechanism of Regional Brand Perception on Consumer Purchase Intention from the Perspective of Brand Equity

https://doi.org/10.63808/smp.v2i1.259

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DOI: https://doi.org/10.63808/smp.v2i1.259