Current Issue
Sustainable Marketing Practices (SMP) is a peer-reviewed open access journal dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation. This journal fosters cross-disciplinary collaboration to address critical global challenges at the business-consumer interface, including linear consumption lock-ins, greenwashing risks, circular adoption barriers, and conscious consumer engagement gaps, by pioneering approaches such as behavioral nudge frameworks, regenerative brand strategies, transparency-driven supply chains, and digital-enabled sustainable consumption models. SMP aims to provide a pivotal platform for researchers, industry innovators, and policymakers to catalyze market-led solutions for aligning economic growth with planetary boundaries.
Scope and Topics
- Value Chain Decarbonization
- Circular Market Design
- Conscious Consumer Analytics
- Regenerative Brand Building
- Digital Sustainability Tools
- Policy-Driven Market Shaping
- Emerging Market Leapfrogging
- Metrics & Impact Valuation