Vol. 1 No. 2 (2025): Sustainable Marketing Practices

Sustainable Marketing Practices

Sustainable Marketing Practices (SMP) is a peer-reviewed open access journal dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation. This journal fosters cross-disciplinary collaboration to address critical global challenges at the business-consumer interface, including linear consumption lock-ins, greenwashing risks, circular adoption barriers, and conscious consumer engagement gaps, by pioneering approaches such as behavioral nudge frameworks, regenerative brand strategies, transparency-driven supply chains, and digital-enabled sustainable consumption models. Sustainable Marketing Practices aims to provide a pivotal platform for researchers, industry innovators, and policymakers to catalyze market-led solutions for aligning economic growth with planetary boundaries.

ISSN: 3080-7220; E-ISSN: 3080-7239

DOI: https://doi.org/10.63808/smp.v1i2
Published: 2025-07-01

  • Does Corporate Social Responsibility Pay Off? Exploring the Link from a Corporate Sustainability Perspective

    Hazlina Binti Abd Kadir, Jiaqi Xu
    1-12
    DOI: https://doi.org/10.63808/smp.v1i2.181

  • Navigating Consumer Downgrading: Exploring Psychological Compensation Mechanisms and Behavioral Dynamics

    Yue Tian
    1-12
    DOI: https://doi.org/10.63808/smp.v1i2.75

  • From Scale Expansion to Value Deepening: The Breakthrough Path of Sustainable Marketing for County-Level Decoration Enterprises

    Rongxing Yu
    1-10
    DOI: https://doi.org/10.63808/smp.v1i2.56

  • Behind the Green Promise: Eco-Innovation or Commercial Illusion?

    Wenlan Zhang
    1-9
    DOI: https://doi.org/10.63808/smp.v1i2.183

  • Assessing the Impact of Forecasting Inaccuracies on Air Cargo Logistics Performance: The Mediating Role of Smart Contracts in China

    Cheng Qian
    1-13
    DOI: https://doi.org/10.63808/smp.v1i2.156

  • Impact of Mobile Government Service Quality on Citizens’ Usage Intention: An Empirical Study Based on SERVQUAL Model

    Qiuya Ma
    1-11
    DOI: https://doi.org/10.63808/smp.v1i2.62