Vol. 1 No. 2 (2025)

Published August 4, 2025

https://doi.org/10.63808/smp.v1i2

Sustainable Marketing Practices

Articles

Hazlina Binti Abd Kadir, Jiaqi Xu

1-12

Does Corporate Social Responsibility Pay Off? Exploring the Link from a Corporate Sustainability Perspective

https://doi.org/10.63808/smp.v1i2.181

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DOI: https://doi.org/10.63808/smp.v1i2.181

Rongxing Yu

1-10

From Scale Expansion to Value Deepening: The Breakthrough Path of Sustainable Marketing for County-Level Decoration Enterprises

https://doi.org/10.63808/smp.v1i2.56

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DOI: https://doi.org/10.63808/smp.v1i2.56

Wenlan Zhang

1-9

Behind the Green Promise: Eco-Innovation or Commercial Illusion?

https://doi.org/10.63808/smp.v1i2.183

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DOI: https://doi.org/10.63808/smp.v1i2.183

Qiuya Ma

1-11

Impact of Mobile Government Service Quality on Citizens’ Usage Intention: An Empirical Study Based on SERVQUAL Model

https://doi.org/10.63808/smp.v1i2.62

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DOI: https://doi.org/10.63808/smp.v1i2.62