Abstract
With a mixed-method design and based on data from 171 organizations from a range of industries, the question of the impact of AI technology on organizational decision-making is addressed. This study formulates and tests an integrated model of AI's impact on time, accuracy, and resource utilization efficiency in decision-making. Evidence proves that companies enabled by AI achieve more than 55.5% multi-dimensional efficiency improvement with 370% faster decision-making, 34.8% increase in forecast accuracy, and positive ROI after one and a half years of having implemented AI enabling tools. These key findings are captured by a model that represents data infrastructure maturity, organization level readiness, enterprise purpose vis-a-vis business goals level alignment including basic functions and potential AI functions. In the theory of strategic management, these findings reinterpret responsive algorithmically-augmented systems—AI-enabled systems—not just as automation systems but rather cognition adaptive systems that reconstruct agile decision-making out of complex systems thinking providing implementable approaches for achieving competitive agility through AI for the handling of complex business dynamics.
References
[1] Aldoseri, A., Al-Khalifa, K. N., & Hamouda, A. M. (2024). Methodological approach to assessing the current state of organizations for AI-based digital transformation. Applied System Innovation, 7(1), 14. https://doi.org/10.3390/asi7010014
[2] Ali, M., Khan, T. I., Khattak, M. N., & Şener, İ. (2024). Synergizing AI and business: Maximizing innovation, creativity, decision precision, and operational efficiency in high-tech enterprises. Journal of Open Innovation: Technology, Market, and Complexity, 10(3), 100352. https://doi.org/10.1016/j.joitmc.2024.100352
[3] Biloslavo, R., Edgar, D., Aydin, E., & Bulut, C. (2024). Artificial intelligence (AI) and strategic planning process within VUCA environments: A research agenda and guidelines. Management Decision. Advance online publication. https://doi.org/10.1108/MD-10-2023-1944
[4] Brynjolfsson, E., Li, D., & Raymond, L. (2025). Generative AI at work. The Quarterly Journal of Economics, 140(2), 889–942. https://doi.org/10.1093/qje/qjae044
[5] Csaszar, F. A., Ketkar, H., & Kim, H. (2024). Artificial intelligence and strategic decision-making: Evidence from entrepreneurs and investors. Strategy Science, 9(4), 322–345. https://doi.org/10.1287/stsc.2024.0190
[6] Doshi, A. R., Bell, J. J., Mirzayev, E., & Vanneste, B. S. (2025). Generative artificial intelligence and evaluating strategic decisions. Strategic Management Journal, 46(3), 583–610. https://doi.org/10.1002/smj.3677
[7] Holmström, J., & Magnusson, J. (2025). Navigating the organizational AI journey: The AI transformation framework. Business Horizons. Advance online publication. https://doi.org/10.1016/j.bushor.2025.01.002
[8] Kitsios, F., & Kamariotou, M. (2021). Artificial intelligence and business strategy towards digital transformation: A research agenda. Sustainability, 13(4), 2025. https://doi.org/10.3390/su13042025
[9] López-Solís, O., Luzuriaga-Jaramillo, A., Bedoya-Jara, M., Naranjo-Santamaría, J., Bonilla-Jurado, D., & Acosta-Vargas, P. (2025). Effect of generative artificial intelligence on strategic decision-making in entrepreneurial business initiatives: A systematic literature review. Administrative Sciences, 15(2), 66. https://doi.org/10.3390/admsci15020066
[10] McElheran, K., Li, J. F., Brynjolfsson, E., Kroff, Z., Dinlersoz, E., Foster, L., & others. (2024). AI adoption in America: Who, what, and where. Journal of Economics & Management Strategy, 33(2), 375–415. https://doi.org/10.1111/jems.12576
[11] Mikalef, P., Lemmer, K., Schaefer, C., Ylinen, M., Fjørtoft, S. O., Torvatn, H. Y., & Niehaves, B. (2023). Examining how AI capabilities can foster organizational performance in public organizations. Government Information Quarterly, 40(2), 101797. https://doi.org/10.1016/j.giq.2022.101797
[12] Papagiannidis, E., Mikalef, P., & Conboy, K. (2025). Responsible artificial intelligence governance: A review and research framework. The Journal of Strategic Information Systems, 34(2), 101885. https://doi.org/10.1016/j.jsis.2024.101885
[13] Pu, Y., Li, H., Hou, W., & Pan, X. (2025). The analysis of strategic management decisions and corporate competitiveness based on artificial intelligence. Scientific Reports, 15(1), 17942. https://doi.org/10.1038/s41598-025-02842-x
[14] Singla, A., Sukharevsky, A., Yee, L., Chui, M., & Hall, B. (2025). The state of AI: How organizations are rewiring to capture value. McKinsey & Company. Retrieved August 27, 2025, from https://www.mckinsey.com/

This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) 2025 Changhong Zhu