Vol. 2 No. 3 (2026): Sustainable Marketing Practices

Sustainable Marketing Practices (SMP) is a peer-reviewed, open-access journal that adopts a double-blind review process, dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation.

ISSN: 3080-7220; E-ISSN: 3080-7239

DOI: https://doi.org/10.63808/smp.v2i3

Published: 2026-09-30

Symbolic Consumption, Self-Construction, and the Cultivation Path of Generation Z's Green Consumption Intention in Social Media

Junfang Xia

1-21
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DOI: https://doi.org/10.63808/smp.v2i3.330

Vol. 2 No. 3 (2026): Sustainable Marketing Practices

Articles

Symbolic Consumption, Self-Construction, and the Cultivation Path of Generation Z's Green Consumption Intention in Social Media