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Vol. 2 No. 4 (2026): Sustainable Marketing Practices
Sustainable Marketing Practices

Sustainable Marketing Practices (SMP) is a peer-reviewed, open-access journal that adopts a double-blind review process, dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation.

ISSN: 3080-7220; E-ISSN: 3080-7239

Published: 2026-12-31

  • Investigating Consumer Preferences and Behavior in the Digital Coffee Market on the Tmall Platform in China

    Siyan Liu, Eun-Soo Kim
    1-14
    DOI: https://doi.org/10.63808/smp.v2i4.368

  • Environmental Responsibility as Strategic Capital: Rethinking Business Competitiveness in the Green Economy

    Chengxi Chen
    1-10
    DOI: https://doi.org/10.63808/smp.v2i4.526
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