Editorial Board

Asad Ullah

Middle East College, Muscat, Oman

Research Interests: Supply Chain Management, Logistics and Transport Management, Operations Management, Industry 4.0 and Technology Integration, and Business Strategy and Procurement

Natacha Jesus Silva

Polytechnic Institute of Bragança, Bragança, Portugal

Research Interests: Public Economics, Sustainability, Consumer Behaviour, Public Policy, and Higher Education

Samrat Kumar Mukherjee

Sikkim Manipal Institute of Technology, East Sikkik, India

Research Interests: Social Media Marketing, Digital Health Communication, Patient Behavior Analysis, Pharmaceutical Marketing Ethics, and Consumer Psychology

Tian-Xing Tang

Middlebury College, Monterey, United States

Research Interests: AI Monetization, Agentic Commerce, Search Systems, and Human-AI Collaboration

Young Editorial Board

Lan Guo

University of Portsmouth, Portsmouth, United Kingdom

Research Interests: Consumer Behavior, Advertising, and Sustainability

Mohammad Olfat

Islamic Azad University Science and Research Branch, Tehran, Iran

Research Interests: Information Systems, Information Technology in Organizations, Human-Computer Interaction (HCI), Machine Learning and Artificial Intelligence Implementation in Organizations, and Digital Marketing

Xin-Rui Liang

Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia

Research Interests: Marketing Strategy, Digital Marketing, Organization Innovation, Management, and Cross Culture