About the Journal

About journal

Sustainable Marketing Practices (SMP) is a peer-reviewed open access journal dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation. This journal fosters cross-disciplinary collaboration to address critical global challenges at the business-consumer interface, including linear consumption lock-ins, greenwashing risks, circular adoption barriers, and conscious consumer engagement gaps, by pioneering approaches such as behavioral nudge frameworks, regenerative brand strategies, transparency-driven supply chains, and digital-enabled sustainable consumption models. Sustainable Marketing Practices aims to provide a pivotal platform for researchers, industry innovators, and policymakers to catalyze market-led solutions for aligning economic growth with planetary boundaries.

ISSN: 3080-7220; E-ISSN: 3080-7239

Scope and Topics

• Value Chain Decarbonization
• Circular Market Design
• Conscious Consumer Analytics
• Regenerative Brand Building
• Digital Sustainability Tools
• Policy-Driven Market Shaping
• Emerging Market Leapfrogging
• Metrics & Impact Valuation

Abstracted and indexed in

• Google Scholar
• ResearchGate

Published by: Wisdom Academic Press