Vol. 1 No. 1 (2025): Sustainable Marketing Practices

Sustainable Marketing Practices (SMP) is a peer-reviewed open access journal dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation. This journal fosters cross-disciplinary collaboration to address critical global challenges at the business-consumer interface, including linear consumption lock-ins, greenwashing risks, circular adoption barriers, and conscious consumer engagement gaps, by pioneering approaches such as behavioral nudge frameworks, regenerative brand strategies, transparency-driven supply chains, and digital-enabled sustainable consumption models. Sustainable Marketing Practices aims to provide a pivotal platform for researchers, industry innovators, and policymakers to catalyze market-led solutions for aligning economic growth with planetary boundaries.

ISSN: 3080-7220; E-ISSN: 3080-7239