Vol. 1 No. 1 (2025): Sustainable Marketing Practices

Sustainable Marketing Practices

Sustainable Marketing Practices (SMP) is a peer-reviewed, open-access journal that adopts a double-blind review process, dedicated to advancing transformative research in market-driven sustainability, responsible consumption ecosystems, and green value innovation.

ISSN: 3080-7220; E-ISSN: 3080-7239

DOI: https://doi.org/10.63808/smp.v1i1
Published: 2025-06-30

  • Building Trust in Green Brands: A Dual-Path Model of Consumer Perception and Social Media Communication

    Mariana Tikaro
    DOI: https://doi.org/10.63808/smp.v1i1.10