Vol. 1 No. 3 (2025)

Published October 1, 2025

https://doi.org/10.63808/smp.v1i3

Sustainable Marketing Practices

Articles

Peirui Ma, Dhakir Abbas Ali

1-12

Adoption of AI and Digital Marketing Tools and Consumer Acceptance Under Technology Innovation Policy Support

https://doi.org/10.63808/smp.v1i3.210

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DOI: https://doi.org/10.63808/smp.v1i3.210

Lingyuan Kong, Oyyappan Duraipandi

1-14

Digital Marketing Capabilities and Innovation Performance in E-commerce Platforms: Evidence from European SMEs

https://doi.org/10.63808/smp.v1i3.222

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DOI: https://doi.org/10.63808/smp.v1i3.222

Zhongwan Zhang

1-13

Research on Financing Models and Benefit Assessment of Traditional Energy Enterprises’ Investments in Renewable Energy Projects in the Asia-Pacific Region

https://doi.org/10.63808/smp.v1i3.257

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DOI: https://doi.org/10.63808/smp.v1i3.257