Vol. 1 No. 3 (2025): Sustainable Marketing Practices

Sustainable Marketing Practices

DOI: https://doi.org/10.63808/smp.v1i3

Published: 2025-10-01

Digital Marketing Capabilities and Innovation Performance in E-commerce Platforms: Evidence from European SMEs

Lingyuan Kong, Oyyappan Duraipandi

1-14
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DOI: https://doi.org/10.63808/smp.v1i3.222
Research on Financing Models and Benefit Assessment of Traditional Energy Enterprises’ Investments in Renewable Energy Projects in the Asia-Pacific Region

Zhongwan Zhang

1-13
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DOI: https://doi.org/10.63808/smp.v1i3.257
Adoption of AI and Digital Marketing Tools and Consumer Acceptance Under Technology Innovation Policy Support

Peirui Ma, Dhakir Abbas Ali

1-12
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DOI: https://doi.org/10.63808/smp.v1i3.210