Vol. 2 No. 3 (2026): Perspectives of Communication & Media

DOI: https://doi.org/10.63808/pcm.v2i3

Published: 2026-09-30

Interactive Narrative and Aesthetic Education in Children’s Short Dramas on Short-Video Platforms: A Study of Implementation Pathways

Zijian Guo, Sumathi Maniam Raj*

1-15
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DOI: https://doi.org/10.63808/pcm.v2i3.352
From Communication Traffic to Brand Cognition: The Multilevel Effectiveness of University Brand Communication on Douyin—A Thematic Analysis of Three Types of Universities in Shaanxi Province, China

Xin Zhou, Awan Binti Ismail

1-26
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DOI: https://doi.org/10.63808/pcm.v2i3.543