Keywords
Abstract
Modern rural tourism is confronted with increased challenges to find customized products for varied visitor needs while traditional processes are burdened by long cycles and limited real-time analysis opportunities. This study examines the use of digital twin technology in customized rural tourist product innovation by case study of a Jiangsu Province location that has been adapting since March 2023. Qualitative field research through eighteen interviews, participant observation, and documentary analysis is noted to reflect four-layered architectural convergence by utilizing 120 IoT sensors producing 2.8 million daily data points makes a significant impact in terms of 72% cycle reduction, portfolios quadrupling, and 64% to 91% accuracy improvement in need-matching. Commercial feasibility is confirmed through economic performance through 37% visitor and 44% revenue augmentation worth ¥41.3 million. Theoretical knowledge of digital twin deployment to tourism service situations is supported by evidence and offers practical guidelines for implementation by destination managers to aim for technology-facilitated competitive advantage.
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Copyright (c) 2025 Shanshan Cheng