Keywords
Abstract
Digital technology has created two different ways people get their news in China. This study looks at how audiences interact with traditional television news compared to social media platforms like WeChat, Weibo, and Douyin. We found that social media lets people do much more – they can comment, share, and even create their own news content. Television, on the other hand, only lets people watch. While TV news has fixed schedules and one-way communication that limit what audiences can do, it still has strengths in being trusted and reaching many people at once. New approaches that mix both TV and social media features are emerging because neither system alone gives people everything they need. These changes show how news consumption is changing and who has power in today’s media world.
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