Keywords
Abstract
Employing a comparative cross-cultural analysis drawing from the theory of framing, this research explores the complex dynamics of news narrative styles and social mobilization effects on issues of educational equity. Analyzing strategic framing routines of media agents such as organizational communications, celebrity endorsements, and strategically devised content summaries that frame education policy debate, the research investigates the extent to which cross-cultural contexts affect social processes. Cross-cultural differences in political systems and media systems strongly influence the manner in which educational equity framing mobilize public support. Framework theory provides liberal concept schemes with which to examine how recipients' policy attitudes are framed when recipients' policy preferences intersect with different message frames and produce differential attitude change. The study finds that while ethnic media websites have high potential to impact group identity salience for strategic content embedding for the purpose of political mobilization movements, social media platforms remain mediating websites of note for world population in cultural adaptation initiatives.
References
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