Communication Behaviors of Xi’an Drum Music Inheritors in the Context of Mediatization: Digital Communication and Cultural Heritage Transmission
DOI:
https://doi.org/10.63808/mca.v2i3.408Keywords:
Mediatization, Xi’an Drum Music, Inheritors, Communication behaviors, Intangible cultural heritageAbstract
Xi’an Drum Music is a representative form of traditional wind-and-percussion music in China and is recognized as an important element of intangible cultural heritage. Taking the communication practices of representative Xi’an Drum Music ensembles (e.g., the Dongcang and Dajiuchang drum-music societies) and their publicly accessible Douyin short-video and live-streaming accounts as descriptive case objects, this paper analyzes inheritors’ communication behaviors from the perspective of mediatization. Based on a literature review and a descriptive case analysis of openly available platform content observed between January and December 2024, this paper explores how the media environment affects the ways inheritors disseminate and present Xi’an Drum Music.
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