Keywords
Abstract
A big change in how student company starters solve business problems in schools with little money happened by putting in smart computer tools into business market research. This research uses a mixed research method combining detailed story studies and number checks from 120 student companies across five schools to learn why and how computer systems get picked based on a bigger Technology Acceptance Model setup. Tech readiness, plan fit, and school support systems are important things to care about for success. From proof, the results show that wanting to try is heavily changed by seeing good (β=0.42, p<0.001), and computer use helps when it truly makes things work better by a 38% jump in getting right and 45% speed improvements. The suggested testing way not only gives helpful tips for simply adding computers into business education classes, but it shows the key need for staying balanced between growing business skills and computer skills, sharing study ideas within computer acceptance work studies.
References
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